How to Repurpose a YouTube Video into a Blog Post

Every YouTube video you create contains a complete blog post. This guide shows you how to extract maximum authority from each video by publishing it as structured written content.

?Why it matters

Repurposing a YouTube video into a blog post creates two authority signals from one piece of work: a video indexed by YouTube (and AI systems that crawl YouTube) and a written page indexed by Google (and AI systems that crawl the web). The blog post also enables you to add FAQ schema, embed the video with VideoObject schema, and publish a searchable transcript — all of which amplify AI citation potential.

✓What you'll need

  • •A published YouTube video
  • •The video transcript (auto-generated or corrected)
  • •Access to your website blog or CMS
  • •The chapter timestamps from your video

Step-by-step walkthrough

1

Export your video transcript

In YouTube Studio, go to your video → Subtitles → click the three-dot menu on your transcript → Download. This gives you a text file you can edit.

2

Identify the structure

Review your chapter timestamps. Each chapter becomes an H2 section in your blog post. A video with 6 chapters becomes a blog post with 6 main sections.

3

Clean up the transcript

Remove filler words ("um", "uh", "you know"), fix grammatical errors, and break wall-of-text paragraphs into 2–4 sentence chunks. The goal is readable written content, not a verbatim transcript.

4

Write a blog-appropriate introduction

The video intro often starts with "Hey everyone, welcome back..." — rewrite it for a blog reader who arrived from Google search. Lead with the direct value: "In this guide, you will learn exactly how to [topic]."

5

Embed the video at the top of the post

Embed your YouTube video at the top of the blog post using YouTube's embed code. Add VideoObject JSON-LD schema to the page with your video's metadata.

6

Add FAQ schema

Extract 3–5 questions from the video content and format them as a FAQ section at the bottom of the post. Add FAQPage JSON-LD schema.

7

Publish and link back

Publish the post, then go to your YouTube video description and add the URL: "Read the full transcript and guide at [URL]." This creates the bidirectional authority loop.

★Pro tips

  • TIP:The blog post title does not need to match the video title — optimize each for its platform. The video title for watch-time; the blog title for search intent.
  • TIP:Add a "Key takeaways" section at the top of the blog post — AI systems extract this as a summary and are more likely to cite the specific points.
  • TIP:One video repurposed = one blog post + one transcript page + three social clips (from chapters) + one newsletter section. This is the content multiplication loop.

!Common mistakes

  • ✕Publishing the raw transcript without cleanup — wall-of-text transcripts rank poorly and are rarely cited.
  • ✕Forgetting to embed the video in the blog post — the VideoObject schema requires a video to be present on the page.

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