How to Create a Google Business Post

Regular Google Business posts signal that your business is active and engaged — a key factor in how AI systems evaluate your local authority.

?Why it matters

Google Business Profile posts signal to AI systems that your business is active, current, and engaged with its local community. A business that posts regularly ranks higher in local AI recommendations than an identical business with an inactive profile.

✓What you'll need

  • •A verified Google Business Profile
  • •A photo or graphic (optional but recommended)
  • •A clear message or update to share

Step-by-step walkthrough

1

Go to your GBP dashboard

Visit business.google.com and select your business. In the left menu, click "Posts."

2

Select post type

Choose from: Update (general news), Offer (promotions with dates), Event (upcoming events), or Product (specific service or item). "Update" is the most common for regular engagement posts.

3

Write your post

Write 100–300 words. Include your service, your location, and a clear benefit. Example: "Smith's HVAC is now offering spring tune-up specials for Calgary homeowners. A 30-minute inspection keeps your AC running efficiently all summer. Book online or call us."

4

Add a photo

Posts with photos receive significantly more engagement. Use a real photo — not a stock image. Team photos, job site photos, and before/after photos all perform well.

5

Add a call-to-action button

Select "Book", "Call now", "Learn more", or "Get offer" and add the relevant URL or phone number.

6

Publish

Click "Publish." Your post will appear on your GBP for 7 days (Updates) or until the end date. Post at least twice per month to maintain an active signal.

★Pro tips

  • TIP:Post consistently — twice per month minimum. Sporadic posting followed by silence is worse for authority signals than a steady low-frequency schedule.
  • TIP:Localize your posts: mention your city, neighbourhood, or service area in the post text. "Serving homeowners in Calgary's northwest communities" is a strong local signal.
  • TIP:Use your posts to announce new services, seasonal specials, team milestones, and local events. Variety keeps the signal fresh.

!Common mistakes

  • ✕Posting once and stopping — AI systems evaluate recency and consistency, not just presence.
  • ✕Using generic copy like "We offer great service" — be specific about what you do and where.

Built for local performance.

Run your Northcast audit to see how these adjustments affect your Authority Index and AI search recommendations.

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