Make your business machine-readable.
AI agents are already deciding who gets recommended. Soon they'll be booking appointments, comparing prices, and routing customers — but only to businesses that publish structured, queryable data. The Authority Registry is that data layer.
The physical world doesn't have an API.
You can book a restaurant through OpenTable. You can pay anyone through Stripe. You can schedule a meeting through Calendly. But ask an AI agent to find a plumber who can come tomorrow, check their price, and book the job? There's no infrastructure for that.
Local businesses — the ones that actually serve your neighborhood — are invisible to AI systems. Not because they're bad at what they do. Because their services, pricing, availability, and booking flows aren't published in a format that machines can read.
The Authority Registry fixes that. It turns every Northcast business into a structured, queryable entity — complete with service definitions, pricing schemas, and availability windows that AI agents can actually use.
Two layers of intelligence
Authority answers "who should I trust?" The service layer answers "what can they do for me?" Together, they give AI agents everything they need to act.
Who is credible?
Entity trust scores, topic ownership, citation networks, media presence — the composite signal that tells AI systems which businesses are worth recommending. This layer already exists inside every Northcast audit.
What can this entity do?
Structured profiles of every service a business offers — pricing, availability windows, service areas, and intake requirements. Machine-readable data that lets AI agents recommend the right business with confidence.
Endpoints that let AI agents act — not just answer.
When an AI agent needs to help someone hire a contractor, book a consultation, or compare service providers — it needs structured functions it can call. The Authority Registry exposes these as real API endpoints.
checkAvailability()Real-time availability for any service, any location. AI agents can check open slots without calling, emailing, or scraping a website.
getPrice()Structured pricing by service type, with modifiers for urgency, scope, and location. No more "call for a quote" — the data is machine-readable.
requestAppointment()Appointment request endpoints so customers can reach the business directly. Coming in Phase 3 — currently connects through the business's AI receptionist.
getServiceArea()Geographic coverage, operating hours, seasonal availability, emergency service windows. Structured so agents know who serves where and when.
Why this matters now
AI agents are already making decisions
When someone asks ChatGPT "find me a plumber in Barrie who can come tomorrow," the AI needs structured data to answer — not a brochure website. Businesses without machine-readable profiles don't exist to these systems.
The physical world has no API
Digital services have Stripe, Calendly, OpenTable. Local businesses have phone numbers and contact forms. There is no standard way for an AI agent to check if a roofer is available next Tuesday, what they charge, or how to book them.
First movers build the canonical layer
When AI agents need structured data about local businesses, they'll use whatever canonical source exists. The businesses and platforms that publish structured service profiles now become the default data layer.
What your Authority Profile includes
Every Northcast audit builds toward your registry profile. The more you audit, the richer your machine-readable presence becomes.
Public Authority Profile
A slug-based, publicly accessible profile with your Authority Index, dimension scores, and trust signals. Already live via our REST API.
Structured Service Data
Every service your business offers — described, priced, and parameterized in a machine-readable schema that AI agents can parse and act on.
Agent-Compatible Endpoints
Availability checks and pricing queries exposed as API endpoints. Booking and payment endpoints are rolling out in Phase 3.
Citation Network Position
Your position in the Northcast citation graph — which entities link to you, which queries surface you, and how your authority compounds over time.
Schema.org + JSON-LD Output
Automatically generated structured data that makes your business crawlable, parseable, and indexable by every AI system and search engine.
Decay Monitoring
When your authority signals weaken or a competitor overtakes you in a category, the registry alerts you and your action plan updates automatically.
The businesses that publish structured data now become the default layer AI agents use forever.
This is the same pattern that played out with the web. Businesses that built websites early owned organic search. Businesses that claimed Google My Business early owned local search. The Authority Registry is the next canonical layer — and it's being built right now.
We're not waiting for the bot-only internet. We're building the infrastructure for it.
Enrich every client profile in your portfolio.
Authority Registry profiles become a deliverable. Build structured service data for every client, monitor their machine-readability, and prove authority growth over time.
Learn about the agency planBuild on the Authority Graph API.
Public REST endpoints for authority profiles, dimension scores, and (soon) service-layer queries. Integrate authority intelligence into your own products and client workflows.
Explore the developer toolsGet on the registry.
Run your first audit to generate your Authority Profile. Your structured data starts building from your first scan — and compounds with every re-audit.
Authority Registry Questions
How the Authority Registry works, what it includes, and why it matters for your business.
What is the Authority Registry?
How is this different from a business directory?
Is the Authority Graph API live?
What does MCP-compatible mean?
Do I need to manually enter all my business data?
How does this help my authority score?
Is this free with my Northcast subscription?
Still have questions?