NORTHCAST BLOG
Authority intelligence for local businesses.
Guides on GEO, AI search, and YouTube authority — written for business owners, not SEO experts.
What Is GEO and Why Every Local Business Needs It in 2026
GEO, or Generative Engine Optimization, is the practice of optimizing your online presence so that AI systems like ChatGPT and Perplexity cite your business in their answers. Here's why it matters more than traditional SEO for local businesses.
The YouTube Authority Checklist: 7 Things That Make AI Systems Trust Your Channel
YouTube is one of the primary data sources AI systems use to determine who is authoritative in your field. Most local businesses are invisible to AI because of 7 fixable mistakes. Here is the checklist.
Why Your Google Business Profile Matters More Than Ever for AI Search
Your Google Business Profile is often the first entity data AI systems encounter about your local business. If it is incomplete or inconsistent, AI will describe your business inaccurately — or not at all.
Authority intelligence, weekly.
Every week, we send one practical insight on GEO, YouTube authority, or local AI search — written for business owners, not SEO agencies.
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