Why This Matters
"E-E-A-T is the primary signal AI systems use to decide who to trust. High E-E-A-T scores lead to better search placement and citations."
What You'll Need
- Team credentials
- Customer reviews
- Third-party coverage
The Blueprint
Optimize your About page
Demonstrate project history, credentials, and real team profiles.
Add author attribution
Tag every piece of content with a qualified, human author bio.
Collect and display reviews
Embed GBP reviews directly onto your site as social proof.
Secure third-party coverage
Get mentioned on industry blogs or local news sites.
Footer optimization
Display logos of industry associations and certifications on every page.
Pro Tips
- Respond to all reviews as a Trustworthiness signal.
- Cross-link your website with LinkedIn and industry profiles to build your entity graph.
Common Mistakes
- Nameless content — anonymity kills expertise signals.
- Ignoring negative reviews rather than addressing them professionally.
Expert Perspective
The Authority Insight
An established agency tripled their AI citations in one quarter by auditing their E-E-A-T signals and adding verified author attribution to every page.
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