Why This Matters
"NAP (Name, Address, Phone) consistency is one of the highest-impact local SEO and GEO signals. Conflict signals reduce citation likelihood."
What You'll Need
- Access to GBP
- Access to website footer/contact page
- List of directories (Yelp, etc.)
The Blueprint
1
Record your canonical NAP
Decide on the exact format (Name, Address, Phone) and stick to it.
2
Check your GBP & Website
Ensure information matches your canonical NAP exactly.
3
Audit other directories
Search for inconsistencies in Yelp, BBB, etc.
4
Update inconsistencies
Correct fields starting with high-authority directories.
5
Add schema markup
Implement LocalBusiness JSON-LD schema with canonical data.
Pro Tips
- Use a local number rather than an 800 number for stronger local signals.
- Decide on abbreviations early (Ave vs Avenue) and be consistent.
Common Mistakes
- Using different phone numbers on your website and GBP.
- Ignoring small formatting differences in the address field.
Expert Perspective
The Authority Insight
One professional services brand saw their local rankings recover in under 30 days after standardizing their NAP profile across 50+ authoritative directory nodes.
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