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Don's Lawn Care

Lawn care + snow removal · St Catharines, ON

Authority WebsiteAI Site ManagementJobber + StripeAI Discoverable
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Before & After

Before

Don's Lawn Care old Squarespace site — generic template with no lead capture

After

Don's Lawn Care new authority site — custom Next.js with seasonal forms and AI discoverability

Where Don started

Squarespace template. No lead capture. Invisible to AI.

Squarespace template — generic, no lead capture
Voicemail only — missed calls = missed revenue
Cash and e-transfer payments
Invisible to AI search engines
Manual follow-up on every lead
Needed a developer for any site change

What we built

A complete business operating system — not just a website.

Authority Website

Custom Next.js site with Payload CMS. Seasonal quote forms with lawn size selector, service area pages for local SEO, and Schema.org markup that AI agents can actually read.

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Jobber CRM Integration

Full OAuth integration — every lead auto-creates a client and work request in Jobber. General inquiries and seasonal quotes both flow in. Nothing falls through the cracks.

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Stripe Payments on Booking

Customers pick their driveway size, see locked-in pricing, and pay a 25% deposit instantly. The lead lands in the CRM with payment already attached. Zero callbacks.

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AI Site Manager

Don talks to his website in plain English. "Add a spring cleanup special." "Change the hours." It deploys in under a minute. No developer, no ticket, no waiting.

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Claude Code Training

Don learned Claude Code through Northcast. Now he makes advanced updates himself — layout changes, new service pages, seasonal promotions. Full control over his own business.

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AI Discoverability

llms.txt, Schema.org, open API endpoints. ChatGPT, Perplexity, and Claude can find Don, check availability, and book services — all without a phone call. The site works for him 24/7.

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The results

7x
Lead Conversion
~2 leads/month
~14 leads/month via online forms
78%
Page Load Speed
4.2s (Squarespace)
0.9s (Next.js on Vercel)
3
AI Visibility
Not mentioned anywhere
Indexed by ChatGPT, Perplexity & Claude
<1m
Site Update Time
3–5 business days
Under 60 seconds

The Timeline

DiscoveryWeek 1

Audited existing Squarespace site, mapped Jobber workflows, identified AI visibility gaps

BuildWeeks 2–4

Custom Next.js site with Payload CMS, Jobber OAuth integration, Stripe deposit flow

LaunchWeek 5

DNS cutover, Jobber sync live, AI indexing verified across ChatGPT and Perplexity

OptimizeOngoing

AI Site Manager deployed, Claude Code training, seasonal landing pages, continuous SEO

Northcast built us a site that actually brings in leads. I can update it myself in plain English — no developer, no waiting. The Jobber integration means I never miss a quote request anymore.

Don

Owner, Don's Lawn Care

Tech Stack

Next.jsPayload CMSJobberStripeClaude CodeVercel

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