Don's Lawn Care
Lawn care + snow removal · St Catharines, ON
Before & After
Before

After

Where Don started
Squarespace template. No lead capture. Invisible to AI.
What we built
A complete business operating system — not just a website.
Custom Next.js site with Payload CMS. Seasonal quote forms with lawn size selector, service area pages for local SEO, and Schema.org markup that AI agents can actually read.
Learn about this serviceFull OAuth integration — every lead auto-creates a client and work request in Jobber. General inquiries and seasonal quotes both flow in. Nothing falls through the cracks.
Learn about this serviceCustomers pick their driveway size, see locked-in pricing, and pay a 25% deposit instantly. The lead lands in the CRM with payment already attached. Zero callbacks.
Learn about this serviceDon talks to his website in plain English. "Add a spring cleanup special." "Change the hours." It deploys in under a minute. No developer, no ticket, no waiting.
Learn about this serviceDon learned Claude Code through Northcast. Now he makes advanced updates himself — layout changes, new service pages, seasonal promotions. Full control over his own business.
Learn about this servicellms.txt, Schema.org, open API endpoints. ChatGPT, Perplexity, and Claude can find Don, check availability, and book services — all without a phone call. The site works for him 24/7.
Learn about this serviceThe results
The Timeline
Audited existing Squarespace site, mapped Jobber workflows, identified AI visibility gaps
Custom Next.js site with Payload CMS, Jobber OAuth integration, Stripe deposit flow
DNS cutover, Jobber sync live, AI indexing verified across ChatGPT and Perplexity
AI Site Manager deployed, Claude Code training, seasonal landing pages, continuous SEO
Northcast built us a site that actually brings in leads. I can update it myself in plain English — no developer, no waiting. The Jobber integration means I never miss a quote request anymore.
Don
Owner, Don's Lawn Care
Tech Stack
Northcast services powering this build
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